The Process

We have faith in our process. It’s simple, robust and delivers consistent results.

A process is something which can make or break a project. Our process is not new. It has been there since the beginning of our discipline. Its based on the classical processes of – Design Thinking and Human Centered Design.

But throughout that process, its deeply rooted in the Lean philosophy

To develop an idea into a finished product, this is the process we follow.

DISCOVERY

PHASE

UNDERSTAND
Discussions with people directly connected with the product and understand customer & business goals.

RESEARCH
Empathise with users to understand their needs and behaviours.

PERSONAS
These are the faces of our research. We build these so that everybody’s on the same page regarding the users.

INFORMATION ARCHITECTURE
Simplify and define the hierarchy of information for the user in the most meaningful way.

IDEATION

PHASE

SKETCHES
Sketches are the starting point of our designs.

STORYBOARD
To understand the solution in action with real users, storyboards are indispensable.

WIREFRAMES
These are the building blocks of a product. These help us detail out the core functionality of the product.

FLOW PROTOTYPES
We test the product prototype with users to understand if they make sense to them.

SYNTHESIS

PHASE

MOODBOARD
A visual board of things relevant to our project. Goal is to define a visual language.

Visual Design
Determine the typography style, color palettes and visual arrangement of information.

Usability Testing
Test the final designs with actual users with a prototype. Learnings are used to refine the design further.